This decision allows us to refocus our efforts where they will have the most impact and where we can best serve our audiences in a meaningful and progressive way. It’s important to us that we honor these changes and incorporate them into the ways we move forward as a company.Īfter much consideration, we have made the difficult decision to retire JustBeer. Moreover, we recognize a significant shift in consumer trends and awareness surrounding drinking habits from a health and wellbeing perspective. We found that some aspects of our platform have become stale and lack the attention required to continue delivering a premium product that represents the best of what we can offer. While we’ve seen substantial growth in some areas, others have not developed as we anticipated. JustBeer was built on experimentation and learning, testing our assumptions and ideas about the industry. Our partnerships have spanned hundreds of brands, ensuring that we brought you the latest in beer culture, business, and trends. We’ve had the privilege of serving craft beer news and highlights to more than 4.7 million users, curating over 1,200 beer articles, hosting records of more than 25,000 beers, and shining the spotlight on over 3,500 craft breweries. Over the years, JustBeer has achieved more than we could have ever imagined. We envisioned a space where technology, marketing, and product development came together to celebrate our love for beer and share that passion with others. Our aim was simple, yet profound: we wanted to disrupt the industry and give craft breweries the visibility they deserved at a local level. Seven years ago, in February 2016, we set out on an ambitious journey with JustBeer. A full-flavoured profile pairs well with a creamy mouthfeel and tight, moussey carbonation in what's a very drinkable offering with yeast-driven flavours that linger.A Toast to Our Journey: Celebrating JustBeer Holy Sh*t! I’m a Dad Again, conceived by Mitch, on the other hand, is a classically-styled witbier with bold yeast-derived esters of clove and banana plus breadiness, orange and a touch of grassy hop character. Drinkability is noteworthy given the relatively high ABV, while the finish is super short, further enhancing this approachable IPA offshoot. On tasting, a simple, clean malt profile carries layers of grassy, piney, berry and ripe stonefruit hop characters. The former, California Stars, is unusually transparent given the current nature of the world of IPAs, but still has a faint haze and a radiating golden hue. Rocky Ridge Brewing Co Published Septem 00:00:00ĭemonstrating no desire to slow down their efforts to keep pumping out original beers, Rocky Ridge here have released two freshies for the month of September: a strikingly clear California IPA and a quaffable Belgian witbier.
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